Personalize your shopping experience with a virtual fitting room and check out Dior B57 sneakers from the Spring 2024 collection. This retro sneaker style is suitable for sports, formal, and casual wear. Check this out with AR and choose the color that best matches your outfit.
Luxury brand Dior has an almost 80-year history of success and wild popularity all over the world. The signature style of the fashion house is the elegance of its models, be it clothes, shoes, jewelry, or any accessories. News about new collections spreads quickly around the world, and Dior fans are eagerly waiting for new collections. Now, you have the opportunity to try on Dior B57 sneakers in AR and become one of the first buyers of the new model.
B57 sneakers will delight those who love the romantic flair of the eighties and appreciate retro style. They are based on the classic Dior silhouette, which conquered the fashion world back in 2020 when the B27 model came out. There's also a nod to the athletic B30 sneakers thanks to the "CD" initials on the inner and outer lateral surfaces.
The model is made in various shades, including navy, gray, beige, red, black, and creme. You can try any color in the virtual try-on room and understand which one suits you best.
Trying on the B57 in AR will show you if it's the sneaker you've been dreaming about. You will be able to examine the shoes in all details and from any angle. Change colors to make the right choice that will suit the color palette of your clothing. And when you are in doubt or just want to share your excitement about this vintage model with your friends, share your AR story on social media.
Dior's first sneaker collection in 2015 was a real challenge to the brand's usual aesthetics. However, fans of the fashion house were enthusiastic about this experiment, and the collection immediately became a bestseller. Therefore, subsequent collections of Dior sneakers caused a stir long before their release.
The integration of AR filters into the advertising campaign of new collections allows Dior to rapidly expand its user audience. Viral sharing of the filters on social networks creates a real boom in demand. In addition, Dior is perceived by users not only as a luxury brand but also as a modern stylish street fashion trendsetter.
The ability to try on sneakers in AR allows the brand to expand its color line without the risk that some shades will remain unclaimed. Now, consumers will make a choice not only in favor of standard colors but also in favor of original shades, which they previously did not dare order without trying them on.